Code: 32BE-P-CCMN-01 Cross-Cultural Management
Lecturer: PhDr. Eva Císlerová Ph.D. Weekly load: 2P+2C Completion: A, EX
Department: 32116 Credits: 6 Semester: S
Description:
Managing cultural diversity plays crucial in today?s globalized world and doing business across countries. Cross culture is the interaction of people from different backgrounds in the business world. Knowledge of cross-cultural differences and their practical use increases the efficiency of interaction between representatives of different national cultures and could be considered one of the core competencies of a successful manager in the global environment. The course is open to students of all majors looking for deeper knowledge about how culture shapes management practices in international companies as well as the cultural orientations of individual managers and organisation members.
Contents:
1. Introduction to cross-cultural (intercultural, transcultural) management. Global environment and globalisation of business.
2. ?Culture?, its definition and characteristics. Cultural factors and specifics, their possible consequences, and their influence on different aspects of business. Cultural differences around the globe. Hofstede?s cultural paradigm.
3. Culture and its dimensions. Lewis, Trompenaars, and Hall's cross-cultural concepts and approaches. Emergent cross-cultural theories and perspectives.
4. Developing cross-cultural competence. History of cross-cultural communication. Understanding phenomena of culture shock, ethnocentrism, stereotypes. Discrimination and fighting against it. Crosscultural competence in international business.
5. Principles of effective communication. Communication styles. Verbal and nonverbal language. Language diversity and World English.
6. Conflict as a challenge. Principles of effective negotiation. Negotiation styles. Resolving conflicts in cultural contexts.
7. Management strategies across countries (ethnocentric, polycentric, regiocentric, and geocentric predisposition of international companies doing business). What is ?glocalization? ?
8. Impact of culture on international marketing decisions. Consumer behaviour. Advertising.
9. Differences of management style across the world. Coordination, communication and time management.
10. Diversity in the field of HRM, managing creativity in the context of groups and teams. Leadership styles around the world to build an effective team. Etiketa a protokol.
11. Corporate culture in International companies. Case studies. Ethical business strategies and social responsibility. Business vs(?) hodnoty.
12. Becoming a global manager. Future trends in cross-cultural management, technological advancements, virtual teams.
13. Final test.
Seminar contents:
Role-plays (conflict situations created by the students) and presentations related to the lecture topics - each class.
Text analyses of Hofstede, Trompenaars, Hall etc.
Group work: dialogues between students rooted in different cultures.
Recommended literature:
RQ materiály v Teams a Moodle

Recommended:
TROMPENAARS, F. Riding the waves of culture: Understanding Cultural Diversity in Business(second edition) London Nicholas Brealey Publishing Ltd 2010 ISBN 1-85788-176-1

HOFSTEDE, GEERT; HOFSTEDE, GERT JAN ?Cultures, and Organizations ? Software
of the Mind?. (third edition) London McGraw Hill Professional, 2010 ISBN: 978-0-07-177015-6

MARIE-JOËLLE BROWAEYS & ROGER PRICE ?Understanding Cross-Cultural Management? (second edition) London FT/Prentice Hall 2017 ISBN-13: 978-0273732952

DERESKY, H. International management: managing across cultures Upper Saddle Pearson 2020 0-13-196858-0

LEWIS, RICHARD. When Cultures Collide: Leading Across Cultures (third edition) Boston-London Nicholas Brealey Publishing Ltd ISBN: 978-1904838029
Keywords:
culture, conflict, business, groups

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