Description:

The subject deals with corporate social responsibility (CSR). The CSR concept builds on the principle 3P: people-planet-profit. The course focuses on an explanation of the theoretical background of this concept, the interpretation of documents regulating corporate social, economic and environmental activities, and non-financial reporting standards.
It includes a link between the CSR concept with corporate processes, especially business strategy, HRM, marketing, and PR. Illustrations of various CSR strategies and practices cover case studies of projects designed abroad, and in Czech conditions.

Contents:

Contents:
1. The CSR concept - theoretic background, business ethics contextualization, governance, and reputation.
2. The CSR areas, the CSR regulation, domestic and foreign developments. Corporate Citizenship, Corporate Community Investment, Corporate Philanthropy, Corporate Responsibility.
3. The NGO segment and the role of other stakeholders in the CSR area - standing and types of NGO organizations abroad, in Europe and the CR, the position of special interest groups like customers, public administration, and media.
4. The CSR strategy in the context of a business branch and the character of the company - research, prioritizing the company's goals, benefits setting.
5. The CSR integration into the firm - the CSR in HRM, HR/personnel marketing and PR, the CSR and stakeholders (shareholders, employees, etc.).
6. The CSR and the firm's performance - the impact of the CSR on the firm's long-term economic stability and performance, reputation and value maintenance.
7. The CSR relation to the other firms' functions, like the living environment, occupational health, safety and security (OHSS), and quality management.
8. The CSR management and certification - the system and models of the CSR management, methods of measuring and benchmarking of the CSR projects, quality management in the CSR areas through the certification as ISO or EMAS. Standards of non-financial/sustainable reporting.
9. Firms' and non-profit organizations' joint projects - types and forms of cooperation, joint projects management.
10. Case studies of successful and unsuccessful partnership in the CR and abroad in the field of CSR. Cross-cultural differences.
11. The role and ways of connecting employees to creating the CSR strategy and the firms' projects.
12. The CSR integration into the firm's HR strategy and HR policies: CSR projects for employees according to the firms' types and orientation, soft skills, team building, loyalty, etc.
13. The preparation and practice of projects between companies and NGO connecting employees with stakeholders.

Seminar contents:

Lecture and two exercises (totally 12 teaching hours) devoted to topics 1 - 9 (see Contents).
Lecture and one exercise (totally 6 teaching hours) cover: presentations of seminar work and workshops
Topics 10-12 include intensive seminars in companies; in ZS 2018/2019: Amazon Logistics Prague, s.r.o., ČSOB, a.s., Deloitte Advisory, s.r.o.

Abbreviations used:

Semester:

• W ... winter semester (usually October - February)
• S ... spring semester (usually March - June)
• W,S ... both semesters

Mode of completion of the course:

• A ... Assessment (no grade is given to this course but credits are awarded. You will receive only P (Passed) of F (Failed) and number of credits)
• GA ... Graded Assessment (a grade is awarded for this course)
• EX ... Examination (a grade is awarded for this course)
• A, EX ... Examination (the award of Assessment is a precondition for taking the Examination in the given subject, a grade is awarded for this course)

Weekly load (hours per week):

• P ... lecture
• C ... seminar
• L ... laboratory
• R ... proseminar
• S ... seminar