Description:

Students will be able to characterise the conditions and entrepreneurial trends in the 21st century, to evaluate a new business idea and to develop a business plan (to select and use relevant information and methods to develop business plans, analyse risks and their impact on the feasibility of business plans).

Contents:

Key topics:
- Business plan, its purpose and types, its connections to other types of documents
- Diverse recipients of business plans, how to write a business plan according to recipient's requirements, attracting investors, elevator pitch, resumé and presentation of business plan, evaluating business plans from investors' perspective
- Structure of business plan: business objectives, analyses of external and internal environment, use of relevant information, strategy and marketing, organising work-flow, processes, and organisational structure, investment budget and resources to finance it, calculations and scenarios, financial plan, financial analysis and evaluating the effectiveness of business plan, risks and their management
- Own business vs. employment, entrepreneurship as a life-style, personal features of entrepreneurs, family businesses
- Life-cycle of enterprises and its critical stages: start-up, small and medium-sized enterprises, big companies

Seminar contents:

Key topics:
Step-by-step development of business plan: business objectives, analyses of external and internal environment, use of relevant information, strategy and marketing, organising work-flow, processes, and organisational structure, investment budget and resources to finance it, calculations and scenarios, financial plan, financial analysis and evaluating the effectiveness of business plan, risks and their management

Recommended literature:

Obligatory - study materials in Moodle
Other - any literature dealing with enrepreneurship and business plans, e.g.:
- Volberda H, van den Bosch FAJ, Heij K (2017): Reinventing business models
- Spender JC (2014): Business Strategy, Managing uncertainty, opportunity and enterprise
- Sahlman William A (2008): How to write a great business plan
- Berry Timothy (2008): The plan-as-you-go business plan

Abbreviations used:

Semester:

• W ... winter semester (usually October - February)
• S ... spring semester (usually March - June)
• W,S ... both semesters

Mode of completion of the course:

• A ... Assessment (no grade is given to this course but credits are awarded. You will receive only P (Passed) of F (Failed) and number of credits)
• GA ... Graded Assessment (a grade is awarded for this course)
• EX ... Examination (a grade is awarded for this course)
• A, EX ... Examination (the award of Assessment is a precondition for taking the Examination in the given subject, a grade is awarded for this course)

Weekly load (hours per week):

• P ... lecture
• C ... seminar
• L ... laboratory
• R ... proseminar
• S ... seminar